Who Can Really Say?

Hamburger Helper?

Daniel Drezner is glad to see George Lucas coming clean on how Episodes I & II of the Star Wars co-trilogies were -- eh hem -- weak. He quotes Entertainment Weekly:

Lucas believes that his biggest gamble was starting the saga with Jake Lloyd's gee-whiz kid in Menace. Even his marketing team was skeptical. "That's a little bit why it got overhyped. People [here] were nervous if it was going to break even," says Lucas of Menace's notorious promotional push. "I didn't care. I said, 'This is the story. I know I'm going to need to use Hamburger Helper to get it to two hours, but that's what I want to do.'"

I'm taking Thursday off and will see the movie at 10:00 a.m. I got in this habit several years ago when Episode I came out, and followed it for all three of the Lord of the Ring movies. It's a great way to see big movies w/i 24 hours of their release, without waiting on long lines and watching them in mobbed theaters. It's a nice way to spend an odd day off.

Posted by Peter at May 16, 2005 08:31 PM